Monday, September 1, 2014

'Light is Time'

 

I've mentioned in a previous post about some work in doing in the studio at the moment (read about it here). I've been doodling away, drawing old watch parts over the last few weeks. So, imagine my delight when I came across this installation on the interweb!



I love the concept behind the installation, 'Light is Time' which was created by Paris based architecture company, DGT, and Art Director Yutaka Endo. The installation is made up of 80,000 clock parts. 


Here is an extract from the concept behind the installation...
 
"......."LIGHT is TIME." Light was born at the instant of the Big Bang, the universe's beginning. From beyond the horizon, the rising sun slowly covers the earth in light, shadows transform into a different shapes, the seasons to transmit colour in nature and the waxing and waning of the Moon changes. When humans noticed these things, we unknowingly created the concept of time.


CITIZEN came to take on the challenge of making watches that show how "time changes by light" in accordance with the company's philosophy of "watches for all citizens." 

"LIGHT is TIME" is an installation of light and time at the Triennale di Milano exhibition hall, where we will present a magnificent space made from a palette of unique materials, including our main element of 80,000 ‘main plates’ – the most basic part of a watch. There, we envision a space-orchestration where light will fill the room, composing – through the senses of sound and vision – a sense of light and time as yet not experienced by humankind. In addition to exhibiting everything from pocket watches as origin (where CITIZEN first started) to the latest satellite-synchronized watch at the venue, we hope that the audience will experience CITIZEN's mission to search and discover ‘What makes a watch’.


21st Century Light for Time
Time is light. If there were no light, then there would be no time. In the 20th century, mankind digitized time, measured it and continued to economize our time, until eventually we forgot about its relationship with the essence of light. Without light we never would have had the wonders of the universe, the richness of our planet or the joy and pleasure of our lives.

"LIGHT is TIME" — the manifestation of light's return to time — is our great challenge of the 21st-century...."

For more info visit http://www.citizenwatch-global.com/milanosalone/2014/en.html 

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Needles to say, I can watch this video, endlessly! I just wonder what they will do with all the parts afterwards...




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