be launching the IRISH BIG KNIT 2008 campaign next week.
They will have goodies, prizes and info on www.innocentdrinks.ie
(The UK website which already has info, pics and patterns up. If you cant wait for the Irish one, and want to get going www.innocentdrinks.co.uk)
All the info should be up on their website next week - Keep an eye out for it
Here's what they say:
The Big Knit is a campaign where innocent, Topaz and the charity Age Action join forces to help older people in Ireland keep warm during the cold winter months. We will put little woolly hats on our smoothie bottles in Topaz stores from 5Th November 2008, and for every hat-wearing smoothie sold, innocent and Topaz give €1 to Age Action.
The money raised from The Big Knit will go towards providing support to older people, including care and repair programmes and advice on how to keep houses warm during the winter.
We've set ourselves a big target of 20,000 little woolly hats as this means we’ll raise a brilliant €20,000 for Age Action and we'd love your help getting us to that target.